The digital revolution has brought about many problems for the graphic design industry. Technically, anyone these days can understand the basic craft of graphic design through learning and using Adobe Creative Cloud, conducting short projects and thinking creatively. However, not everyone develops the grasp of design trends that allow them to succeed in a competitive industry and produce designs that make the world a better place.
“The concept of design as a luid, instinctive process, open to everyone is increasingly popular” (Rawsthorn, 2011). Design can be dated back to the prehistoric times when men and women would improve their quality of life and surroundings through design. Anyone can think creatively and propose new and innovative ideas, to improve a particular audience’s quality of life or solving a problem in the world. The diversity of design allows for new ideas to be brought to the table. Younger social media inluenced designers who have grown up in a world dominated by the media, may hold the key to new techniques or methods for producing artwork that stands out. Although older and more experienced designers may have a stronger understanding of the industry and audience they work with, they may be less susceptible to change and new ideas.
Due to 24/7 advertising in the present day, “everyone is bombarded by a range of advertising, promotion and branding which unless you head to the hills you cannot escape. We are all media trained from an early age and are subconsciously absorbing design let, right and centre” (Eightyonedesign, 2014). Anyone can copy or manipulate concepts for the purpose of increasing their visible online presence. However, it takes a speciic understanding to be able to choose the right concept and convey those messages in a clear and concise way. he democratisation of design has brought about a universal 21st-century literacy. A “set of abilities and skills where aural, visual and digital literacy overlap. hese include the ability to understand the power of images and sounds, to recognise and use that power, to manipulate and transform digital media, to distribute them pervasively and to easily adapt them to new forms” (Busse, 2007). An example of this is the recent trend of fake news. DIY designers are able to produce designs and distribute online for the purpose of misinformation or hoaxes for public engagement. If anyone and everyone can produce graphically enhanced artwork, a professional designer’s authority is diminished along with the client’s respect for individual designers (The IDI Team, 2015). The value of the craft will be a debate of talent or ease of a job. Many amateur designer’s works may be technically impressive, graphic design, however, requires more than producing artwork using computer software. 
Design is a tool for problem-solving. Designers analyse problems, evaluate solutions, research with a target audience who create meaningful solutions and make a change to the society. So, the question as to whether the democratisation of graphic design should be supported is a debate which does not have a straightforward answer.


Busse, M. (2007). I Am Not a Graphic Designer. [Blog] Industrial Brand. Available at: http:// www.industrialbrand.
com/i-am-not-a-graphic-designer [Accessed 8 Dec. 2017]

Eightyonedesign.co.uk. (2014). Why does everyone think they are a graphic designer?. Eightyone design. [online] Available at: http://www.eightyonedesign.co.uk/why-does-everyone-think-theyare-a-graphic-designer/ [Accessed 8 Dec. 2017].
Rawsthorn, A. (2011). Can Anybody Be a Designer?. The New York Times. [online] Available at: http://www.nytimes.com/2011/10/03/arts/design/cananybody-be-a-designer.html [Accessed 7 Dec. 2017].
The IDI Team (2015). 8 Big Threats to Modern Graphic Designers (and How to Beat them). [Blog] Id! Blog. Available at: https://idesigni.co.uk/ blog/biggest-threats-facing-modern-graphicdesigners/ [Accessed 5 Dec. 2017].
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